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Bruce Sanderson

Optimize Your Address Database for Better Direct Mail Results

Did you know that 11% of individuals, families, and businesses relocate every year? With that in mind, your address data base should be treated like updatable content and not static lists.

Herding Cats and Taming Beasts: Solutions to Unruly Projects

Nothing is more misleading than a print job down the road. From far away it seems simple enough: just get the concept, get the estimate, get it approved, send it off to the vendor, and bam! You’ve got a beautiful piece in your hands in no time flat,...