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Madison Perrin

Becoming a Customer Service Pro

Unless your company is a powerhouse, or the first in its field, you need more than a flawless product to be successful. The better half of any business is customer service. And we’re not just talking good customer service, we’re talking great...

Why Trees Matter

It's safe to say that most of us take trees for granted. Sure, we think they’re beautiful and we hope they stay around, but are we actively doing anything to ensure that? The majority of us are not, and that needs to change. Trees are...

Stand Out With Die Cutting

Every business needs to stand out from the crowd, especially in print and marketing. In both industries, a main focus is getting people’s attention in order for them to take an action. There are many ways of doing this; use creative colors, use...

6 Direct Mail Strategies That Deliver

In May of 2015, the USPS reported a net loss of $1.5 billion during the first three months of the year, due to a decline in first-class and standard mail (2.1% and 1.1%). Though it is common knowledge that mail volumes have taken a hit, the numbers...

Paper Through the Ages

Although it may seem unbelievable to say that recycling has always been an integral part of making paper through the ages, it’s true. And it’s important because, annually, the world produces more than 300 million tons of paper. At first, old rags...

Color in Design- What Are You Really Saying?

In design, one of the most important details to think about is color. This may seem like a “duh!” claim, but there’s more to color than you may think; it’s not just about what looks the prettiest. Different colors promote different emotions and...

7 Ways to Spot Greenwashing

According to the Greenwashing Index, greenwashing is when a company or organization spends more time and money claiming the be “green” through advertising and marketing than actually implementing business practices that minimize environmental...

The Benefits of Coloring for Adults

Coloring books for adults have become an ultra craze lately. And, unlike most other crazes, coloring is actually very beneficial to your health. According to numerous psychologists and doctors, coloring is a stress-free activity that helps adults to...

5 Ways to Use Instagram to Build Your Business’ Online Presence

Instagram is a photo- and video-sharing social networking service. The only way to utilize all of the platform’s features is by using their mobile app, although there is a feature-limited website interface as well. Instagram enables its users to...