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Madison Perrin

Recent Posts

customer service

Becoming a Customer Service Pro

Unless your company is a powerhouse, or the first in its field, you need more than a flawless product to be successful. The better half of any business is customer service. And we’re not just talking good customer service, we’re talking great...

sustainability

Why Trees Matter

It's  safe to say that most of us take trees for granted. Sure, we think they’re beautiful  and we hope they stay around, but are we actively doing anything to ensure that? The majority  of us are not, and that needs to change. Trees are...

design, advertising, paper

Stand Out With Die Cutting

Every business needs to stand out from the crowd, especially in print and marketing. In both industries, a main focus is getting people’s attention in order for them to take an action. There are many ways of doing this; use creative colors, use...

direct mail, marketing

6 Direct Mail Strategies That Deliver

In May of 2015, the USPS reported a net loss of $1.5 billion during the first three months of the year, due to a decline in first-class and standard mail (2.1% and 1.1%). Though it is common knowledge that mail volumes have taken a hit, the...

paper

Paper Through the Ages

Although it may seem unbelievable to say that recycling has always been an integral part of making paper through the ages, it’s true. And it’s important because, annually, the world produces more than 300 million tons of paper. At first, old rags...

color, design, theory

Color in Design- What Are You Really Saying?

In design, one of the most important details to think about is color. This may seem like a “duh!” claim, but there’s more to color than you may think; it’s not just about what looks the prettiest. Different colors promote different emotions and...

marketing, advertising, greenwashing

7 Ways to Spot Greenwashing

According to the Greenwashing Index, greenwashing is when a company or organization spends more time and money claiming the be “green” through advertising and marketing than actually implementing business practices that minimize environmental...

stress, health, coloring

The Benefits of Coloring for Adults

Coloring books for adults have become an ultra craze lately. And, unlike most other crazes, coloring is actually very beneficial to your health. According to numerous psychologists and doctors, coloring is a stress-free activity that helps adults...

communication, instagram, marketing, social media

5 Ways to Use Instagram to Build Your Business’ Online Presence

      Instagram is an online mobile photo-sharing, video-sharing and social networking application. It enables its users to take pictures and videos, and share them publicly or privately on the mobile app, as well as through a variety of other...