<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=400669150353674&amp;ev=PageView&amp;noscript=1">

Recent Posts

Education Marketing, direct mail, print

Donor Campaign Analytics With a Personal Touch

Just like in marketing, utilizing analytics for donor campaigns is essential in analyzing effectiveness and maximizing ROI. Technology affords us a myriad of options for manipulating data to identify trends, formulate strategies, and predict...

direct mail

Optimize Your Address Database for Better Direct Mail Results

Did you know that 11% of individuals, families, and businesses relocate every year? With that in mind, your address data base should be treated like updatable content and not static lists.

marketing, direct mail

6 Direct Mail Strategies That Deliver

In May of 2015, the USPS reported a net loss of $1.5 billion during the first three months of the year, due to a decline in first-class and standard mail (2.1% and 1.1%). Though it is common knowledge that mail volumes have taken a hit, the...