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Posts about

direct mail

Modern Direct Mail Marketing Strategies

The wants and needs of consumers vary more dramatically than ever these days. Gen Z (11- to 26-years old) are entering the conversation and yet Baby Boomers (59- to 77-years old) are also still relevant targets. When trying to reach such a wide...

Higher Education Fundraising in 2023

The “new normal” is officially here. Waves big and small continue to ripple through every aspect of society in the wake of the COVID-19 pandemic. Organizations left standing in every market vertical are likely circling back once again to assess...

Donor Campaign Analytics With a Personal Touch

Just like in marketing, utilizing analytics for donor campaigns is essential in analyzing effectiveness and maximizing ROI. Technology affords us a myriad of options for manipulating data to identify trends, formulate strategies, and predict...

Optimize Your Address Database for Better Direct Mail Results

Did you know that 11% of individuals, families, and businesses relocate every year? With that in mind, your address data base should be treated like updatable content and not static lists.

6 Direct Mail Strategies That Deliver

In May of 2015, the USPS reported a net loss of $1.5 billion during the first three months of the year, due to a decline in first-class and standard mail (2.1% and 1.1%). Though it is common knowledge that mail volumes have taken a hit, the numbers...