Marketing is rapidly taking on new and exciting forms. For someone whose sole focus is on marketing, this is great. For someone who, for example, works in admissions or recruitment, it’s just one more platform for you to learn and conquer. The real question is; do you have time to do all the required research? Probably not… That’s why we did it for you.
Today, our focus is on YouTube, the second most popular search engine that processes more than 3 billion searches per month, and holds the attention of the American youth. We’re not joking… 82% of United States internet users between the ages of 14 and 17 use YouTube on a regular bases. Though it’s not new, the marketing world is still learning the ins and outs of the platform. The golden rule of YouTube is “volume wins.” The more you post, the more you are seen. With your main goal being to gain subscribers, being seen is important.
Let’s explore what we can do with YouTube, which has evolved into more than just a video sharing platform, and become a marketing tool as well.
- Give your brand a face-
Allow your followers and prospective clients/students an inside look into who you are as a brand, for example, by showing a bit of your internal operations and culture.
- Drive people to your website-
It is important that you include a link to your website not only in the bio of your YouTube channel, but in the description of each video as well. If someone seeing your video finds your content interesting and wants to see what else you have to offer, they should be able to easily access your website.
Just like everything else online, your videos will need to be optimized. You’re going to be fighting off millions of other videos to be seen, and one of the best ways to do that is with search engine optimization. Use keywords in titles and descriptions to allow your videos to attract your intended target audience.
- Collaborate with local businesses-
Make videos with local businesses to get more involved with your community. This will allow for your videos to reach a larger audience and could even bring in new prospects and supporters.
Don’t forget to have some fun… You don’t want all of your videos to be promotional. Mix in fun videos that show your brand’s true personality and why you’re so likeable. Be sure to treat YouTube as seriously as you do your website; it will be an extension of your identity and should reflect your message and values.