Recent Posts

Education Marketing

The Tropes and Tricks of School Marketing

If you’ll remember, we posted recently about the struggle for our prep school and college clients to create marketing material for their younger audience. Young people are tricky to market to in general — the requisite tone, background info, and...


Why Trees Matter

It's  safe to say that most of us take trees for granted. Sure, we think they’re beautiful  and we hope they stay around, but are we actively doing anything to ensure that? The majority  of us are not, and that needs to change. Trees are...

design, paper, advertising

Stand Out With Die Cutting

Every business needs to stand out from the crowd, especially in print and marketing. In both industries, a main focus is getting people’s attention in order for them to take an action. There are many ways of doing this; use creative colors, use...

direct mail

Optimize Your Address Database for Better Direct Mail Results

Did you know that 11% of individuals, families, and businesses relocate every year? With that in mind, your address data base should be treated like updatable content and not static lists.

marketing, direct mail

6 Direct Mail Strategies That Deliver

In May of 2015, the USPS reported a net loss of $1.5 billion during the first three months of the year, due to a decline in first-class and standard mail (2.1% and 1.1%). Though it is common knowledge that mail volumes have taken a hit, the...


Paper Through the Ages

Although it may seem unbelievable to say that recycling has always been an integral part of making paper through the ages, it’s true. And it’s important because, annually, the world produces more than 300 million tons of paper. At first, old rags...

environmental stewardship, paper

Green with Envy: Nobody Wins in the Paper vs. Digital Fight

It’s a story as old as the Industrial Revolution, and practically as old as the Gutenberg Bible: the paper mill eating up countless beautiful trees, just to produce reams of paper that only get thrown out anyway. Our majestic forests ending up...


Has Social Media Killed the PR Star?

            The time was 12:01 A.M, the year 1981. If you were in-the-know enough to have your TV dialed to a certain never-before-used channel, you would have seen the Buggles’s music video performance of Video Killed the Radio Star flash on the...

design, theory, color

Color in Design- What Are You Really Saying?

In design, one of the most important details to think about is color. This may seem like a “duh!” claim, but there’s more to color than you may think; it’s not just about what looks the prettiest. Different colors promote different emotions and...

marketing, advertising, greenwashing

7 Ways to Spot Greenwashing

According to the Greenwashing Index, greenwashing is when a company or organization spends more time and money claiming the be “green” through advertising and marketing than actually implementing business practices that minimize environmental...