Recent Posts

environmental stewardship, paper

Green with Envy: Nobody Wins in the Paper vs. Digital Fight

It’s a story as old as the Industrial Revolution, and practically as old as the Gutenberg Bible: the paper mill eating up countless beautiful trees, just to produce reams of paper that only get thrown out anyway. Our majestic forests ending up...

publishing

Has Social Media Killed the PR Star?

            The time was 12:01 A.M, the year 1981. If you were in-the-know enough to have your TV dialed to a certain never-before-used channel, you would have seen the Buggles’s music video performance of Video Killed the Radio Star flash on the...

design, theory, color

Color in Design

In design, one of the most important details to think about is color. This may seem like a “duh!” claim, but there’s more to color than you may think; it’s not just about what looks the prettiest. Different colors promote different emotions and...

marketing, advertising, greenwashing

10 Ways to Spot Greenwashing

According to the Greenwashing Index, greenwashing is when a company or organization spends more time and money claiming the be “green” through advertising and marketing than actually implementing business practices that minimize environmental...

stress, health, coloring

The Benefits of Coloring for Adults

Coloring books for adults have become an ultra craze lately. And, unlike most other crazes, coloring is actually very beneficial to your health. According to numerous psychologists and doctors, coloring is a stress-free activity that helps adults...

communication, instagram, marketing, social media

5 Ways to Use Instagram to Build Your Business’ Online Presence

      Instagram is an online mobile photo-sharing, video-sharing and social networking application. It enables its users to take pictures and videos, and share them publicly or privately on the mobile app, as well as through a variety of other...

communication

How To Not Be A Spambot

Everyone knows that there are corners of their email inbox they dare not tread. Places where thousands of vaguely creepy emails from mysterious addresses and companies lay unopened for months, potentially going on years. These dark recesses are...

Education Marketing

5 Cool New Ways to Look at Paper

 

Sometimes, we get the sense that people still think that paper is stuck in the era of Bartleby the Scrivener. You know, the Herman Melville character? The one who wastes away in an office, his desk window overlooking a brick wall, refusing to...

communication, design

The Unique Benefits of Variable Data Printing: No Two Snowflakes

The idea that printed material always has to come off the printer, each piece looking exactly the same, like robots or clones, is a myth that seems straight out of the infamous 80s Apple ad. The fact is that there are a lot of ways to change up...

Education Marketing

Do’s and Don’ts for Connecting to a Younger Audience

 Here at SPC, we work with a wide variety of clients marketing for a broad range of audiences. Each one has to take a different approach in order to match their audience’s tastes, and require different tactics on our end to provide the printed...