Offset printing, or offset lithography, is the standard commercial printing method used around the world. This has been true since the 20th century, and the method still produces most of the printed material used by businesses today. Offset...
When marketing for a brand, it’s easy to forget that you’re communicating with other sensory beings. Contacts blur into a list of names, become a series of zeros and ones, or a grouping of characters on a mailing envelope. Try not to slip into a...
If you own a business, one of your main goals is growth. It's hard to imagine wanting to work in a stagnant place, with the same group of customers every day. Because of this, most organizations are consistently striving to further their reach. This...
Providing a meal to someone in need has been popular among many people in various communities for centuries. If you take a minute to think about it, food is probably in the background of more of your memories than you even consciously realize: all...
It’s had several names over the centuries. Native Americans referred to it as Andia-ta-roc-te. James Fenimore Cooper thought that was too difficult to pronounce, so he called it Horicon. Finally, in a stroke of creative genius, Sir William Johnson...
What’s the first thing you do when a new question or problem arises in your life? I’m not going to lie to you, I often bring mine straight to the Google search bar. Why do I have this headache that won’t go away? I’ll check WebMD. How do I make a...
Analytics, or the systematic analysis of data and statistics, are helpful in pretty much every field. From a strategic standpoint, any and all campaigns can be substantially enhanced with the use of data analytics. In terms of fundraising, the...
Have you ever tried to reach out to an old college buddy but found that your emails to them bounced back and the only other contact information you had for them was actually for their parents’ house, in which they no longer lived? Well that happens...
Marketers have always struggled with ways to measure ROI in their advertising and direct mail expenditures. Tossing ad dollars into the wind to see where they land does not provide a sustainable level of comfort for today's CMO.
Snapchat, released in 2011, is an image message and multimedia mobile application that allows its users to send and receive disappearing image messages lasting between 1 and 10 seconds. After 10 seconds, the image disappears, never to be seen again.