Is There a Difference in Reading Comprehension?

Is there a difference between reading words typed on a screen and those on a printed page, beyond the disparity in material form? If so, how does this affect the way our brains process the information we read? Surprisingly, these are not new...

Paper is a Design Choice

In the beginning stages of your designing process, you should focus on choosing paper first. Choosing the right paper to use for your promotional material might sound like a no-brainer, but it’s one of the most important details in your design....

The Benefits of Using Calendars as a Marketing Tool

Technology has changed the way we live so much so that we hardly ever hold a printed calendar any more. Instead, we hold our phones. What's funny, though, is every time you walk into someone's office, you see a calendar sitting on their desk or up...

Becoming a Customer Service Pro

Unless your company is a powerhouse, or the first in its field, you need more than a flawless product to be successful. The better half of any business is customer service. And we’re not just talking good customer service, we’re talking great...

The Tropes and Tricks of School Marketing

If you’ll remember, we posted recently about the struggle for our prep school and college clients to create marketing material for their younger audience. Young people are tricky to market to in general — the requisite tone, background info, and...

Why Trees Matter

It's  safe to say that most of us take trees for granted. Sure, we think they’re beautiful  and we hope they stay around, but are we actively doing anything to ensure that? The majority  of us are not, and that needs to change. Trees are...

Stand Out With Die Cutting

Every business needs to stand out from the crowd, especially in print and marketing. In both industries, a main focus is getting people’s attention in order for them to take an action. There are many ways of doing this; use creative colors, use...

Optimize Your Address Database for Better Direct Mail Results

Did you know that 11% of individuals, families, and businesses relocate every year? With that in mind, your address data base should be treated like updatable content and not static lists.

6 Direct Mail Strategies That Deliver

In May of 2015, the USPS reported a net loss of $1.5 billion during the first three months of the year, due to a decline in first-class and standard mail (2.1% and 1.1%). Though it is common knowledge that mail volumes have taken a hit, the numbers...

Paper Through the Ages

Although it may seem unbelievable to say that recycling has always been an integral part of making paper through the ages, it’s true. And it’s important because, annually, the world produces more than 300 million tons of paper. At first, old rags...