<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=400669150353674&amp;ev=PageView&amp;noscript=1">

Color in Design- What Are You Really Saying?

In design, one of the most important details to think about is color. This may seem like a “duh!” claim, but there’s more to color than you may think; it’s not just about what looks the prettiest. Different colors promote different emotions and...

7 Ways to Spot Greenwashing

According to the Greenwashing Index, greenwashing is when a company or organization spends more time and money claiming the be “green” through advertising and marketing than actually implementing business practices that minimize environmental...

The Benefits of Coloring for Adults

Coloring books for adults have become an ultra craze lately. And, unlike most other crazes, coloring is actually very beneficial to your health. According to numerous psychologists and doctors, coloring is a stress-free activity that helps adults to...

5 Ways to Use Instagram to Build Your Business’ Online Presence

Instagram is a photo- and video-sharing social networking service. The only way to utilize all of the platform’s features is by using their mobile app, although there is a feature-limited website interface as well. Instagram enables its users to...

How To Not Be A Spambot

Everyone knows that there are corners of their email inbox they dare not tread. Places where thousands of vaguely creepy emails from mysterious addresses and companies lay unopened for months, potentially going on years. These dark recesses are...

5 Cool New Ways to Look at Paper

  Sometimes, we get the sense that people still think that paper is stuck in the era of Bartleby the Scrivener. You know, the Herman Melville character? The one who wastes away in an office, his desk window overlooking a brick wall, refusing to...

The Unique Benefits of Variable Data Printing: No Two Snowflakes

The idea that printed material always has to come off the printer, each piece looking exactly the same, like robots or clones, is a myth that seems straight out of the infamous 80s Apple ad. The fact is that there are a lot of ways to change up the...

Do’s and Don’ts for Connecting to a Younger Audience

 Here at SPC, we work with a wide variety of clients marketing for a broad range of audiences. Each one has to take a different approach in order to match their audience’s tastes, and require different tactics on our end to provide the printed...

Three Stakeholders with Passions for Print

When you combine the talents of three stakeholders who have passions for print, the smell of ink on fine paper, and the tactile nature of printed material, wonderful things can happen. Such was the case when Tilton School embarked on an ambitious...

The Value of Trust

Knowing your market—and effectively targeting it—is critically important, of course. We segment, we test, we retest, we evaluate, and we hone our messages appropriately.