For content marketers, metrics provide us with the information we need to survive. They tell us how many people are seeing the content we put out, what they’re doing with it, and whether they like it or not. Based on that information, we learn which...
For many businesses, coming up with a marketing budget number is simple math. They determine the percentage of sales revenue that they are willing to devote to advertising and promotion and multiply that percentage by last year’s sales or this...
Is there a difference between reading words typed on a screen and those on a printed page, beyond the disparity in material form? If so, how does this affect the way our brains process the information we read? Surprisingly, these are not new...
In the beginning stages of your designing process, you should focus on choosing paper first. Choosing the right paper to use for your promotional material might sound like a no-brainer, but it’s one of the most important details in your design....
Technology has changed the way we live so much so that we hardly ever hold a printed calendar any more. Instead, we hold our phones. What's funny, though, is every time you walk into someone's office, you see a calendar sitting on their desk or up...
Unless your company is a powerhouse, or the first in its field, you need more than a flawless product to be successful. The better half of any business is customer service. And we’re not just talking good customer service, we’re talking great...
If you’ll remember, we posted recently about the struggle for our prep school and college clients to create marketing material for their younger audience. Young people are tricky to market to in general — the requisite tone, background info, and...
It's safe to say that most of us take trees for granted. Sure, we think they’re beautiful and we hope they stay around, but are we actively doing anything to ensure that? The majority of us are not, and that needs to change. Trees are...
Every business needs to stand out from the crowd, especially in print and marketing. In both industries, a main focus is getting people’s attention in order for them to take an action. There are many ways of doing this; use creative colors, use...
Did you know that 11% of individuals, families, and businesses relocate every year? With that in mind, your address data base should be treated like updatable content and not static lists.