Providing a meal to someone in need has been popular among many people in various communities for centuries. If you take a minute to think about it, food is probably in the background of more of your memories than you even consciously realize: all...
It’s had several names over the centuries. Native Americans referred to it as Andia-ta-roc-te. James Fenimore Cooper thought that was too difficult to pronounce, so he called it Horicon. Finally, in a stroke of creative genius, Sir William Johnson...
What’s the first thing you do when a new question or problem arises in your life? I’m not going to lie to you, I often bring mine straight to the Google search bar. Why do I have this headache that won’t go away? I’ll check WebMD. How do I make a...
Analytics, or the systematic analysis of data and statistics, are helpful in pretty much every field. From a strategic standpoint, any and all campaigns can be substantially enhanced with the use of data analytics. In terms of fundraising, the...
Have you ever tried to reach out to an old college buddy but found that your emails to them bounced back and the only other contact information you had for them was actually for their parents’ house, in which they no longer lived? Well that happens...
Marketers have always struggled with ways to measure ROI in their advertising and direct mail expenditures. Tossing ad dollars into the wind to see where they land does not provide a sustainable level of comfort for today's CMO.
Snapchat, released in 2011, is an image message and multimedia mobile application that allows its users to send and receive disappearing image messages lasting between 1 and 10 seconds. After 10 seconds, the image disappears, never to be seen again.
Just like in marketing, utilizing analytics for donor campaigns is essential in analyzing effectiveness and maximizing ROI. Technology affords us a myriad of options for manipulating data to identify trends, formulate strategies, and predict...
Have you ever grabbed a book off a shelf and thought, “How did this get here?” It’s a fair question considering how many publishing and printing options are available to writers these days. One huge choice an author has to make is if they would like...
Unless your last name is Rowling, or you’ve just experienced the scandal of the season and shot to stardom overnight, your book signing may not be the most attended event of the year. Just ask Lisa Haneberg, author of “Two Weeks to a Breakthrough,”...