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direct mail

Higher Education Fundraising in 2023

The “new normal” is officially here. Waves big and small continue to ripple through every aspect of society in the wake of the COVID-19 pandemic. Organizations left standing in every market vertical are likely circling back once again to assess...

Donor Campaign Analytics With a Personal Touch

Just like in marketing, utilizing analytics for donor campaigns is essential in analyzing effectiveness and maximizing ROI. Technology affords us a myriad of options for manipulating data to identify trends, formulate strategies, and predict...

Optimize Your Address Database for Better Direct Mail Results

Did you know that 11% of individuals, families, and businesses relocate every year? With that in mind, your address data base should be treated like updatable content and not static lists.

6 Direct Mail Strategies That Deliver

In May of 2015, the USPS reported a net loss of $1.5 billion during the first three months of the year, due to a decline in first-class and standard mail (2.1% and 1.1%). Though it is common knowledge that mail volumes have taken a hit, the numbers...