direct mail

The wants and needs of consumers vary more dramatically than ever these days. Gen Z (11- to 26-years old) are entering the conversation and yet Baby Boomers (59- to 77-years old) are also still relevant targets. When trying to reach such a wide...

The “new normal” is officially here. Waves big and small continue to ripple through every aspect of society in the wake of the COVID-19 pandemic. Organizations left standing in every market vertical are likely circling back once again to assess...

Just like in marketing, utilizing analytics for donor campaigns is essential in analyzing effectiveness and maximizing ROI. Technology affords us a myriad of options for manipulating data to identify trends, formulate strategies, and predict...

Did you know that 11% of individuals, families, and businesses relocate every year? With that in mind, your address data base should be treated like updatable content and not static lists.

In May of 2015, the USPS reported a net loss of $1.5 billion during the first three months of the year, due to a decline in first-class and standard mail (2.1% and 1.1%). Though it is common knowledge that mail volumes have taken a hit, the numbers...