The idea that printed material always has to come off the printer, each piece looking exactly the same, like robots or clones, is a myth that seems straight out of the infamous 80s Apple ad. The fact is that there are a lot of ways to change up the...

Here at SPC, we work with a wide variety of clients marketing for a broad range of audiences. Each one has to take a different approach in order to match their audience’s tastes, and require different tactics on our end to provide the printed...

When you combine the talents of three stakeholders who have passions for print, the smell of ink on fine paper, and the tactile nature of printed material, wonderful things can happen. Such was the case when Tilton School embarked on an ambitious...

Knowing your market—and effectively targeting it—is critically important, of course. We segment, we test, we retest, we evaluate, and we hone our messages appropriately.

Nothing is more misleading than a print job down the road. From far away it seems simple enough: just get the concept, get the estimate, get it approved, send it off to the vendor, and bam! You’ve got a beautiful piece in your hands in no time flat,...

Last month I was on a Tweet Chat with the @printchat group, a gang of print industry enthusiasts that meet on Twitter Wednesday afternoons. As usual, the topic drifted to the future of print and where the hot spots would be for growth and...

Often our customers will thank us for a job well done, or for going above and beyond with our customer service, and we always appreciate that. But there’s something extra special about being honored by your peers. The Printing Industries of New...

How do you know if your marketing efforts are successful? How do you know if the investment you’ve made in promoting your business is paying off? The key is to test, track, measure, and adapt your digital direct mail campaigns. Surveys tell us that...