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Every day, at the corner of Water Street and Washington Street in Brooklyn’s historic DUMBO neighborhood (the name is an acronym for Down Under the Manhattan Bridge Overpass—no relation to the elephant), throngs of people pose in the middle of the...
Imagine being able to order beautiful, short-run, high quality and fast turn printed collateral. Sounds like a wish come true, doesn’t it? Well, it is. SPC's new iGen-ie 5 digital press allows for all that and more. Dreamy, high quality digital...
When you combine the talents of three stakeholders who have passions for print, the smell of ink on fine paper, and the tactile nature of printed material, wonderful things can happen. Such was the case when Tilton School embarked on an ambitious...
Knowing your market—and effectively targeting it—is critically important, of course. We segment, we test, we retest, we evaluate, and we hone our messages appropriately.
Last month I was on a Tweet Chat with the @printchat group, a gang of print industry enthusiasts that meet on Twitter Wednesday afternoons. As usual, the topic drifted to the future of print and where the hot spots would be for growth and...
Often our customers will thank us for a job well done, or for going above and beyond with our customer service, and we always appreciate that. But there’s something extra special about being honored by your peers. The Printing Industries of New...
How do you know if your marketing efforts are successful? How do you know if the investment you’ve made in promoting your business is paying off? The key is to test, track, measure, and adapt your digital direct mail campaigns. Surveys tell us that...
While it sounds like something from a science fiction novel, augmented reality or AR is an already-active technology that seems destined to grow ubiquitous with time. One way to explain AR is to compare it with the concept of virtual reality. Rather...
We print a lot of different products, from point of sale packaging to brochures and ski trail maps. With our unwavering focus on the details of print production and arriving at the right combination of ink, design, color, and paper, we sometimes...