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Herding Cats and Taming Beasts: Solutions to Unruly Projects

Nothing is more misleading than a print job down the road. From far away it seems simple enough: just get the concept, get the estimate, get it approved, send it off to the vendor, and bam! You’ve got a beautiful piece in your hands in no time flat,...

Web2Print - Less Disdain, More Print

Last month I was on a Tweet Chat with the @printchat group, a gang of print industry enthusiasts that meet on Twitter Wednesday afternoons. As usual, the topic drifted to the future of print and where the hot spots would be for growth and...

We love industry honors . . . and changing the world just a little bit.

Often our customers will thank us for a job well done, or for going above and beyond with our customer service, and we always appreciate that. But there’s something extra special about being honored by your peers. The Printing Industries of New...

Test, Track, Measure, Adapt - Digital Direct Mail

How do you know if your marketing efforts are successful? How do you know if the investment you’ve made in promoting your business is paying off? The key is to test, track, measure, and adapt your digital direct mail campaigns. Surveys tell us that...

One Augmented Reality, To Go.

While it sounds like something from a science fiction novel, augmented reality or AR is an already-active technology that seems destined to grow ubiquitous with time. One way to explain AR is to compare it with the concept of virtual reality. Rather...

Working hard and playing some.

We've all heard the term before; "working hard and playing hard."At SPC we work hard all the time. We always have projects in the queue and we pursue them with a high level of attention to detail that keeps us busy on even smaller projects. That...

Making a list, checking it......all the time!

 

The Bodies of Mothers

We print a lot of different products, from point of sale packaging to brochures and ski trail maps. With our unwavering focus on the details of print production and arriving at the right combination of ink, design, color, and paper, we sometimes...

Kilowatts Up with the Print Sustainability Debate?

For years, factions of the internet have been engaged in a lively and thoughtful debate about the effects of printing on the environment. Some counter that digital reading, billing, and advertising is better for the health of the planet, as it does...

If Rembrandt were in Shipping

It may seem like a trivial point to some people, but if you've ever been on the receiving end of a pallet that's been delivered in tatters with damaged product, it's not.