Studies show that visuals are processed by the brain 60,000 times faster than text. And, they’re retained far longer. Every week we get an email video from Foldfactory, a company who specializes in creative folded formats for direct mail and marketing use, and each week we're impressed. 

Not only do they talk about something we love - paper - but they show it in a way that would interest, well, anyone (we think). The Foldfactory weekly email video is called FOLD of the Week and, you guessed it, they share a new, super-cool fold with us, each week. 

Here are a few of our favorites:

If those don't inspire you to hop on the direct mail train, we don't know what will! To see more of Foldfactory's super-cool folds, check out their website and sign up for their emails here.