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Posts about

Education Marketing

Higher Education Fundraising in 2023

The “new normal” is officially here. Waves big and small continue to ripple through every aspect of society in the wake of the COVID-19 pandemic. Organizations left standing in every market vertical are likely circling back once again to assess...

Paper vs. Digital Learning

Modernizing classrooms and providing students with the latest and greatest technologies often improves the educational experience. This process had been happening at a gradual pace until the pandemic kicked it into warp speed. The Reach Capital...

Donor Campaign Analytics With a Personal Touch

Just like in marketing, utilizing analytics for donor campaigns is essential in analyzing effectiveness and maximizing ROI. Technology affords us a myriad of options for manipulating data to identify trends, formulate strategies, and predict...

The Tropes and Tricks of School Marketing

If you’ll remember, we posted recently about the struggle for our prep school and college clients to create marketing material for their younger audience. Young people are tricky to market to in general — the requisite tone, background info, and...

5 Cool New Ways to Look at Paper

Sometimes, we get the sense that people still think that paper is stuck in the era of Bartleby the Scrivener. You know, the Herman Melville character? The one who wastes away in an office, his desk window overlooking a brick wall, refusing to...

Do’s and Don’ts for Connecting to a Younger Audience

Here at SPC, we work with a wide variety of clients marketing for a broad range of audiences. Each one has to take a different approach in order to match their audience’s tastes, and require different tactics on our end to provide the printed...