Recent Posts

Is There a Difference in Reading Comprehension?

Is there a difference between reading words typed on a screen and those on a printed page, beyond the disparity in material form? If so, how does this affect the way our brains process the information we read? Surprisingly, these are not new...

paper

Paper is a Design choice

In the beginning stages of your designing process, you should focus on choosing paper first. Choosing the right paper to use for your promotional material might sound like a no-brainer, but it’s one of the most important details in your design....

marketing

Calendars As A Marketing Tool

Keeping your service, product or brand name in sight of your customers is a major goal for businesses. If you can keep yourself in the front of your customer’s mind, they’ll use you more. Right? Well, that’s what we think, anyways.

customer service

Becoming a Customer Service Pro

Unless your company is a powerhouse, or the first in its field, you need more than a flawless product to be successful. The better half of any business is customer service. And we’re not just talking good customer service, we’re talking great...

Education Marketing

The Tropes and Tricks of School Marketing

If you’ll remember, we posted recently about the struggle for our prep school and college clients to create marketing material for their younger audience. Young people are tricky to market to in general — the requisite tone, background info, and...

sustainability

Why Trees Matter

It's  safe to say that most of us take trees for granted. Sure, we think they’re beautiful  and we hope they stay around, but are we actively doing anything to ensure that? The majority  of us are not, and that needs to change. Trees are...

design, paper, advertising

Stand Out With Die Cutting

Every business needs to stand out from the crowd, especially in print and marketing. In both industries, a main focus is getting people’s attention in order for them to take an action. There are many ways of doing this; use creative colors, use...

direct mail

optimize your address database for better direct mail results

Did you know that 11% of individuals, families, and businesses relocate every year? With that in mind, your address data base should be treated like updatable content and not static lists.

marketing, direct mail

6 Direct Mail Strategies That Deliver

In May of 2015, the USPS reported a net loss of $1.5 billion during the first three months of the year, due to a decline in first-class and standard mail (2.1% and 1.1%). Though it is common knowledge that mail volumes have taken a hit, the...

paper

Paper Through the Ages

Although it may seem unbelievable to say that recycling has always been an integral part of making paper through the ages, it’s true. And it’s important because, annually, the world produces more than 300 million tons of paper. At first, old rags...