What’s the first thing you do when a new question or problem arises in your life? I’m not going to lie to you, I often bring mine straight to the Google search bar. Why do I have this headache that won’t go away? I’ll check WebMD. How do I make a...

Analytics, or the systematic analysis of data and statistics, are helpful in pretty much every field. From a strategic standpoint, any and all campaigns can be substantially enhanced with the use of data analytics. In terms of fundraising, the...

Have you ever tried to reach out to an old college buddy but found that your emails to them bounced back and the only other contact information you had for them was actually for their parents’ house, in which they no longer lived? Well that...

Marketers have always struggled with ways to measure ROI in their advertising and direct mail expenditures. Tossing ad dollars into the wind to see where they land does not provide a sustainable level of comfort for today's CMO.

Snapchat, released in 2011, is an image message and multimedia mobile application that allows its users to send and receive disappearing image messages lasting between 1 and 10 seconds. After 10 seconds, the image disappears, never to be seen...

Just like in marketing, utilizing analytics for donor campaigns is essential in analyzing effectiveness and maximizing ROI. Technology affords us a myriad of options for manipulating data to identify trends, formulate strategies, and predict...

Have you ever grabbed a book off a shelf and thought, “How did this get here?” It’s a fair question considering how many publishing and printing options are available to writers these days. One huge choice an author has to make is if they would...

Unless your last name is Rowling, or you’ve just experienced the scandal of the season and shot to stardom overnight, your book signing may not be the most attended event of the year. Just ask Lisa Haneberg, author of “Two Weeks to a...

Marketing is rapidly taking on new and exciting forms. For someone whose sole focus is on marketing, this is great. For someone who, for example, works in admissions or recruitment, it’s just one more platform for you to learn and conquer. The...

Every day, at the corner of Water Street and Washington Street in Brooklyn’s historic DUMBO neighborhood (the name is an acronym for Down Under the Manhattan Bridge Overpass—no relation to the elephant), throngs of people pose in the middle of...