Just like in marketing, utilizing analytics for donor campaigns is essential in analyzing effectiveness and maximizing ROI. Technology affords us a myriad of options for manipulating data to identify trends, formulate strategies, and predict...

Have you ever grabbed a book off a shelf and thought, “How did this get here?” It’s a fair question considering how many publishing and printing options are available to writers these days. One huge choice an author has to make is if they would...

Unless your last name is Rowling, or you’ve just experienced the scandal of the season and shot to stardom overnight, your book signing may not be the most attended event of the year. Just ask Lisa Haneberg, author of “Two Weeks to a...

Marketing is rapidly taking on new and exciting forms. For someone whose sole focus is on marketing, this is great. For someone who, for example, works in admissions or recruitment, it’s just one more platform for you to learn and conquer. The...

Every day, at the corner of Water Street and Washington Street in Brooklyn’s historic DUMBO neighborhood (the name is an acronym for Down Under the Manhattan Bridge Overpass—no relation to the elephant), throngs of people pose in the middle of...

Studies show that visuals are processed by the brain 60,000 times faster than text. And, they’re retained far longer. Every week we get an email video from Foldfactory, a company who specializes in creative folded formats for direct mail and...

We were thankful for all of the brewers that helped us put together our 2017 Craft Beer Calendar, and not just because it lets us look at beer for every month of the year. It was really inspiring to be able to merge what we do as printers with...

Marching with the famed Blue Devils Drum and Bugle Corps takes stamina, persistence, and discipline. Participants are often referred to as musician/athletes, because their roles within the group are so demanding on both levels.

I am in the weird, perhaps contradictory position of being a marketer and a millennial at the same time. It’s a role that has some power: Millennials are by far the most coveted contemporary demographic for marketers like me. With 75 million of...

Why we’re so happy to be printing in the craft beer capital of the world