Recent Posts

marketing

The Rebranding of System Blue

Marching with the famed Blue Devils Drum and Bugle Corps takes stamina, persistence, and discipline. Participants are often referred to as musician/athletes, because their roles within the group are so demanding on both levels.

marketing

A Millennial Marketer On His Generation’s Paradox

I am in the weird, perhaps contradictory position of being a marketer and a millennial at the same time. It’s a role that has some power: Millennials are by far the most coveted contemporary demographic for marketers like me. With 75 million of...

marketing

Determining Your Marketing Budget

For many businesses, coming up with a marketing budget number is simple math. They determine the percentage of sales revenue that they are willing to devote to advertising and promotion and multiply that percentage by last year’s sales or this...

marketing

Calendars As A Marketing Tool

Keeping your service, product or brand name in sight of your customers is a major goal for businesses. If you can keep yourself in the front of your customer’s mind, they’ll use you more. Right? Well, that’s what we think, anyways.

marketing, direct mail

6 Direct Mail Strategies That Deliver

In May of 2015, the USPS reported a net loss of $1.5 billion during the first three months of the year, due to a decline in first-class and standard mail (2.1% and 1.1%). Though it is common knowledge that mail volumes have taken a hit, the...

marketing, advertising, greenwashing

10 Ways to Spot Greenwashing

According to the Greenwashing Index, greenwashing is when a company or organization spends more time and money claiming the be “green” through advertising and marketing than actually implementing business practices that minimize environmental...

communication, instagram, marketing, social media

5 Ways to Use Instagram to Build Your Business’ Online Presence

      Instagram is an online mobile photo-sharing, video-sharing and social networking application. It enables its users to take pictures and videos, and share them publicly or privately on the mobile app, as well as through a variety of other...