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Recent Posts


Expand Your Market Reach with YouTube

Marketing is rapidly taking on new and exciting forms. For someone whose sole focus is on marketing, this is great. For someone who, for example, works in admissions or recruitment, it’s just one more platform for you to learn and conquer. The...


The Rebranding of System Blue

Marching with the famed Blue Devils Drum and Bugle Corps takes stamina, persistence, and discipline. Participants are often referred to as musician/athletes, because their roles within the group are so demanding on both levels.


A Millennial Marketer On His Generation’s Paradox

I am in the weird, perhaps contradictory position of being a marketer and a millennial at the same time. It’s a role that has some power: Millennials are by far the most coveted contemporary demographic for marketers like me. With 75 million of...


Determining Your Marketing Budget

For many businesses, coming up with a marketing budget number is simple math. They determine the percentage of sales revenue that they are willing to devote to advertising and promotion and multiply that percentage by last year’s sales or this...


The Benefits of Using Calendars as a Marketing Tool

Technology has changed the way we live so much so that we hardly ever hold a printed calendar any more. Instead, we hold our phones. What's funny, though, is every time you walk into someone's office, you see a calendar sitting on their desk or...

marketing, direct mail

6 Direct Mail Strategies That Deliver

In May of 2015, the USPS reported a net loss of $1.5 billion during the first three months of the year, due to a decline in first-class and standard mail (2.1% and 1.1%). Though it is common knowledge that mail volumes have taken a hit, the...

marketing, advertising, greenwashing

7 Ways to Spot Greenwashing

According to the Greenwashing Index, greenwashing is when a company or organization spends more time and money claiming the be “green” through advertising and marketing than actually implementing business practices that minimize environmental...

communication, instagram, marketing, social media

5 Ways to Use Instagram to Build Your Business’ Online Presence

Instagram is a photo- and video-sharing social networking service. The only way to utilize all of the platform’s features is by using their mobile app, although there is a feature-limited website interface as well. Instagram enables its users to...