Clara Moses
Even in the digital age, hands-on hobbies are still quite popular. Many people enjoy participating in more traditional forms of crafting, or at least new spins on classic pastimes. One material that stands the test of time with crafters is paper.
These days, it’s harder than ever to gain consumer trust. Although it’s not easy, proving you’re trustworthy is crucial for your business’s success. According to the 2020 Edelman Trust Barometer Special Report, 53% of survey respondents say brand...
Do you feel as drained as your phone battery by the end of the day? As we rely on digital technology in our daily lives more and more, feeling burnt out by all the screen usage is becoming a common occurrence. People across generations, some of whom...
We’re bombarded with so much information these days that we often tune out everything that we don’t find personally relevant. With that in mind, if you want people to engage with your marketing content instead of just glance at it, you’ll have to...
A lot of businesses, including us, like to talk about being “Forest Stewardship Council (FSC) certified.” But what does that even mean? According to FSC’s website, a certification ensures that products come from responsibly managed forests that...
You may know of the current Sanderson Brothers, Mark and Bruce, but did you know that the family has actually had three generations of brothers in the print industry? The current pair were preceded by their father, Robert (or Sandy), and his cousin,...
Unsurprisingly, we have seen a drop in direct mail fundraising efforts from higher education advancement departments over the past year. Just as COVID-19 has changed the way students learn and participate in campus life, it has also changed the way...
Often, audiences are scattered across marketing channels. Although you may be targeting groups of people who are similar to each other in some ways, these are still made up of individuals that have their own unique preferences, such as where they...
Earning the trust of customers and prospects is no easy task, but it is necessary if you want your business to be successful. One way of accomplishing this is through referral marketing, which entails strategically creating a plan for how to get...
Every company has an identity that it portrays to clients, customers, peers, competitors, and the public at large. This identity, otherwise known as your brand, is how you show your vision and mission to the world. You can, and should, do this...