Clara Moses
A lot of businesses, including us, like to talk about being “Forest Stewardship Council (FSC) certified.” But what does that even mean? According to FSC’s website, a certification ensures that products come from responsibly managed forests that...
You may know of the current Sanderson Brothers, Mark and Bruce, but did you know that the family has actually had three generations of brothers in the print industry? The current pair were preceded by their father, Robert (or Sandy), and his cousin,...
Unsurprisingly, we have seen a drop in direct mail fundraising efforts from higher education advancement departments over the past year. Just as COVID-19 has changed the way students learn and participate in campus life, it has also changed the way...
Often, audiences are scattered across marketing channels. Although you may be targeting groups of people who are similar to each other in some ways, these are still made up of individuals that have their own unique preferences, such as where they...
Earning the trust of customers and prospects is no easy task, but it is necessary if you want your business to be successful. One way of accomplishing this is through referral marketing, which entails strategically creating a plan for how to get...
Every company has an identity that it portrays to clients, customers, peers, competitors, and the public at large. This identity, otherwise known as your brand, is how you show your vision and mission to the world. You can, and should, do this...
When you’re working on a direct mail campaign, once you're happy with the printer’s proof you can step back and wash your hands of the project, right? Afraid not. It’s important that everyone who is involved in a project takes responsibility for...
Have you ever gotten part way through a direct mail campaign and thought, “Why does working on this project feel like absolute chaos!?” There are so many moving parts to marketing campaigns, and although many businesses across most industries send...
If someone only gave you 30 seconds to convince them to do business with you, would you know what to say? Once you have developed your company’s value propositions you will. Value propositions are how companies relay their values and their methods...
You may have noticed that many young adults you’re in communication with don’t like to talk on the phone. Those who belong to older generations might be curious about why this is. Well, according to a study released by BankMyCell, 81% of Millennials...