Offset printing, or offset lithography, is the standard commercial printing method used around the world. This has been true since the 20th century, and the method still produces most of the printed material used by businesses today. Offset...
When marketing for a brand, it’s easy to forget that you’re communicating with other sensory beings. Contacts blur into a list of names, become a series of zeros and ones, or a grouping of characters on a mailing envelope. Try not to slip into a...
If you own a business, one of your main goals is growth. It's hard to imagine wanting to work in a stagnant place, with the same group of customers every day. Because of this, most organizations are consistently striving to further their reach. This...
Providing a meal to someone in need has been popular among many people in various communities for centuries. If you take a minute to think about it, food is probably in the background of more of your memories than you even consciously realize: all...
What’s the first thing you do when a new question or problem arises in your life? I’m not going to lie to you, I often bring mine straight to the Google search bar. Why do I have this headache that won’t go away? I’ll check WebMD. How do I make a...
Analytics, or the systematic analysis of data and statistics, are helpful in pretty much every field. From a strategic standpoint, any and all campaigns can be substantially enhanced with the use of data analytics. In terms of fundraising, the...
Have you ever tried to reach out to an old college buddy but found that your emails to them bounced back and the only other contact information you had for them was actually for their parents’ house, in which they no longer lived? Well that happens...
Have you ever grabbed a book off a shelf and thought, “How did this get here?” It’s a fair question considering how many publishing and printing options are available to writers these days. One huge choice an author has to make is if they would like...