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Recent Posts

publishing

Water & Light: S.R. Stoddard's Lake George

It’s had several names over the centuries. Native Americans referred to it as Andia-ta-roc-te. James Fenimore Cooper thought that was too difficult to pronounce, so he called it Horicon. Finally, in a stroke of creative genius, Sir William...

Converse in the Comments

What’s the first thing you do when a new question or problem arises in your life? I’m not going to lie to you, I often bring mine straight to the Google search bar. Why do I have this headache that won’t go away? I’ll check WebMD. How do I make a...

How Analytics Can Affect Higher Education Fundraising

Analytics, or the systematic analysis of data and statistics, are helpful in pretty much every field. From a strategic standpoint, any and all campaigns can be substantially enhanced with the use of data analytics. In terms of fundraising, the...

Stay in Touch

Have you ever tried to reach out to an old college buddy but found that your emails to them bounced back and the only other contact information you had for them was actually for their parents’ house, in which they no longer lived? Well that...

Measuring Direct Mail ROI

Marketers have always struggled with ways to measure ROI in their advertising and direct mail expenditures. Tossing ad dollars into the wind to see where they land does not provide a sustainable level of comfort for today's CMO.

How and Why Schools Should be Using Snapchat Stories

Snapchat, released in 2011, is an image message and multimedia mobile application that allows its users to send and receive disappearing image messages lasting between 1 and 10 seconds. After 10 seconds, the image disappears, never to be seen...

Education Marketing, direct mail, print

Donor Campaign Analytics With a Personal Touch

Just like in marketing, utilizing analytics for donor campaigns is essential in analyzing effectiveness and maximizing ROI. Technology affords us a myriad of options for manipulating data to identify trends, formulate strategies, and predict...

publishing

Self-Publishing in Vermont is Alive and Well

Have you ever grabbed a book off a shelf and thought, “How did this get here?” It’s a fair question considering how many publishing and printing options are available to writers these days. One huge choice an author has to make is if they would...

Book Signings: Some say they’re a waste of time, some don’t...

Unless your last name is Rowling, or you’ve just experienced the scandal of the season and shot to stardom overnight, your book signing may not be the most attended event of the year. Just ask Lisa Haneberg, author of “Two Weeks to a...

marketing

Expand Your Market Reach with YouTube

Marketing is rapidly taking on new and exciting forms. For someone whose sole focus is on marketing, this is great. For someone who, for example, works in admissions or recruitment, it’s just one more platform for you to learn and conquer. The...