Recent Posts

Book Signings: Some say they’re a waste of time, some don’t...

Unless your last name is Rowling, or you’ve just experienced the scandal of the season and shot to stardom overnight, your book signing may not be the most attended event of the year. Just ask Lisa Haneberg, author of “Two Weeks to a...

marketing

Expand Your Market Reach with YouTube

It’s 2017 and marketing is rapidly taking on new and exciting forms. For someone whose sole focus is on marketing, this is great. For someone who, for example, works in admissions or recruitment, it’s just one more platform for you to learn and...

NEWS

Brooklyn Historical Society: Shifting Perspectives for a City in Transition

Every day, at the corner of Water Street and Washington Street in Brooklyn’s historic DUMBO neighborhood (the name is an acronym for Down Under the Manhattan Bridge Overpass—no relation to the elephant), throngs of people pose in the middle of...

Foldfactory Coolness

Studies show that visuals are processed by the brain 60,000 times faster than text. And, they’re retained far longer. Every week we get an email video from Foldfactory, a company who specializes in creative folded formats for direct mail and...

Von Trapp Family & Beer

We were thankful for all of the brewers that helped us put together our 2017 Craft Beer Calendar, and not just because it lets us look at beer for every month of the year. It was really inspiring to be able to merge what we do as printers with...

marketing

The Rebranding of System Blue

Marching with the famed Blue Devils Drum and Bugle Corps takes stamina, persistence, and discipline. Participants are often referred to as musician/athletes, because their roles within the group are so demanding on both levels.

marketing

A Millennial Marketer On His Generation’s Paradox

I am in the weird, perhaps contradictory position of being a marketer and a millennial at the same time. It’s a role that has some power: Millennials are by far the most coveted contemporary demographic for marketers like me. With 75 million of...

Cheers to Vermont Beers!

Why we’re so happy to be printing in the craft beer capital of the world

web2print

Web2Print: A Hive for the Busiest of Bees

We always think that our Web2Print technology is great for busy-bee franchise and hotel managers, because here at SPC, we don’t think managers and honeybees are all that different. 

Print Project Planning

A successful print project is no accident. It starts with a well thought out plan and ends with a well-executed product. No matter what kind of project you have going on, you must have a thorough and detailed plan in place in order for it to go...