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Recent Posts

A/B Testing in Marketing - Both Print & Digital

Do you remember doing experiments in your high school science classes? It’s one way that many of us learned the importance of following a structured process. No matter if you were in chemistry or biology, each experiment involved deciding on an...

Sustainable Packaging

Companies that sell products across all industries need packaging, from small startups to huge corporations. It’s not really an option to put most things on a shelf without packaging. What would protect the item from the hands of other shoppers...

Social Selling on LinkedIn

The following is based on a true story… A sales rep once lost touch with a contact. It was no fault of his own; the contact had left her previous job as an advancement director at a private school. Because the email address and phone number the...

Museum Marketing - Time to Get Social

Sometimes, the best combinations are the unexpected ones, such as museums and selfies. In the past, history and art museums were slow to adopt new technologies, but not these days! In 2015, London blogger Mar Dixon started Museum Selfie Day....

Shelf Talkers - Little Signs, Lots of Attention

Did you know that consumers make more than half of their purchasing decisions in-store? This is why point-of-purchase (POP) marketing is so important. One classic but not yet cliché way to grab your customers’ attention while they’re shopping is...

The Benefits of Paper Crafts for Adults

Crafting can be a pretty intensive hobby. Some people even have entire rooms of their houses dedicated to storing all of their various supplies. What’s amazing about paper crafting specifically is the simplicity. Think about it, it’s pretty easy...

Paper’s Carbon Footprint

It was not so long ago that deforestation was a hot topic among environmentalists, especially in regard to the print industry. However, because forest product companies are in the business of growing and harvesting trees, reforestation is just...

Segmentation: Critical to Direct Mail Success

The first order of business in developing a direct mail marketing campaign is making sure your data list is clean and accurate. After that, you can design the creative with a fantastic offer, brilliant messaging, and striking graphics. But, if...

Print and Powder

How do you capture the excitement of a ski race, the beauty of a snow-covered mountain resort, and the charm of small-town community and express all of that through the medium of paper? If anyone has the answer to that question, it’s...

How Print Design Can Help Your Direct Mail Stand Out

In the digital age, we’re bombarded by statistics trying to tell us that paper is a dying medium. Everything from books, to newspapers, to mail have turned electronic. Take this stat for example…