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Clara Moses

Recent Posts

Integrated Marketing: How to Make Your Social Media & Print Join Forces

Often, audiences are scattered across marketing channels. Although you may be targeting groups of people who are similar to each other in some ways, these are still made up of individuals that have their own unique preferences, such as where they...

How To Get Referrals

Earning the trust of customers and prospects is no easy task, but it is necessary if you want your business to be successful. One way of accomplishing this is through referral marketing, which entails strategically creating a plan for how to get...

The Importance of Brand Consistency

Every company has an identity that it portrays to clients, customers, peers, competitors, and the public at large. This identity, otherwise known as your brand, is how you show your vision and mission to the world. You can, and should, do this...

Project Planning: How to Run a Successful Direct Mail Campaign, Part II

When you’re working on a direct mail campaign, once you're happy with the printer’s proof you can step back and wash your hands of the project, right? Afraid not. It’s important that everyone who is involved in a project takes responsibility for...

Project Planning: How to Run a Successful Direct Mail Campaign, Part I

Have you ever gotten part way through a direct mail campaign and thought, “Why does working on this project feel like absolute chaos!?” There are so many moving parts to marketing campaigns, and although many businesses across most industries...

How to Write a Value Proposition

If someone only gave you 30 seconds to convince them to do business with you, would you know what to say? Once you have developed your company’s value propositions you will. Value propositions are how companies relay their values and their...

Intergenerational Communication

You may have noticed that many young adults you’re in communication with don’t like to talk on the phone. Those who belong to older generations might be curious about why this is. Well, according to a study released by BankMyCell, 81% of...

A/B Testing in Marketing - Both Print & Digital

Do you remember doing experiments in your high school science classes? It’s one way that many of us learned the importance of following a structured process. No matter if you were in chemistry or biology, each experiment involved deciding on an...

Sustainable Packaging

Companies that sell products across all industries need packaging, from small startups to huge corporations. It’s not really an option to put most things on a shelf without packaging. What would protect the item from the hands of other shoppers...

Social Selling on LinkedIn

The following is based on a true story… A sales rep once lost touch with a contact. It was no fault of his own; the contact had left her previous job as an advancement director at a private school. Because the email address and phone number the...